That Financial Alphabet…DCF, EVA, NPV: are they affecting your project?
Articles / Newsletter Article
Date: Mar 30, 2003 - 01:02 PM
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That Financial Alphabet…DCF, EVA, NPV: are they affecting your project?
By John C. Goodpasture, PMP
Is your project being held hostage to the financial alphabet of the
CFO’s office? Is there anything you can do to break it loose and
get on with managing the project? Yes, certainly, if you have some
understanding and familiarity with the concepts and the ways in which
you can influence the outcomes of financial analysis. We are talking
about the arcane acronyms of DCF, NPV, EVA, and IRR. The important idea
embodied in all of these financial measures is RISK MANAGEMENT. As
project managers, we know a fair amount about risk management. By
applying the skills we have and adding a measure of extra knowledge
about these risk-adjusted calculations we as project managers can
greatly help the CFO and the Controller make good business decisions.
DCF is the root of the system. DCF stands for “discounted cash
flow”. Let’s start with the easy stuff: cash. Cash in
business is the actual monies paid out for salaries, supplies,
materials, vendors, and the like. Cash is the monies received in
revenues and monies saved in reduced cash expenses like labor and
materials and so forth. Flow refers to the difference of cash on-hand
at the beginning and end of an accounting period. There are
“sources” of cash and “uses” of cash. These
must balance: for every use there must be a source.
“Discount” is where the risk management comes in. Discount
is the factor applied to cash uses and sources to account for the risk
that these cash items may not actually happen as planned. Risks
include: inflation, interest rates on borrowed money, returns demanded
by equity investors, market changes, customer credit performance or
insolvency, vendor performance or insolvency, project performance [late
or over budget], regulatory risks, and perhaps other project risks. By
applying a discount to cash estimates to be paid out in the future or
received in the future, the CFO hedges the investment bet on the
project. Thus, DCF is not a simple interest rate; DCF may be different
for different projects in the same company, or for the same project in
a different time frame. Typical discount rates may range from about 4%
to 15% or more for risky projects.
NPV is the “net present value” of all the cash, paid out or
paid in, resulting from the project, accounting for risk. That is: the
“net” of the “present value” is the net of the
paid out and the paid in cash, and the present value is the cash face
value with the discount applied. So for example, if the discount rate
is 8%, then the present value of $1000 expected one year from now is =
$1000/(1 + 0.08), or $1000 * 0.9259, or $925.90. In effect, the CFO
would be happy with $925.90 right now versus the opportunity to wait
one year for $1000.
Here’s how this works for your project. Supposing you require
$100,000 today to do your project. That is cash paid out. You and your
marketing team expect a payback of $200,000 two years from now. The CFO
believes the risk of actually getting the $200,000 should be
represented by discounting the possibility by 8% each year. In present
value, how much is the $200,000 worth? Answer: $200,000/(1 + .08)2.
Running the math through the answer is: $171,468. The NPV = -$100,000
[cash paid out] + $171,468 [risk-adjusted value of cash paid in] =
$71,468. Suppose there is another project with the same cash
possibilities, but less risky, say only a 5% discount: the resulting
NPV is $81,406. If the business can only do one project, yours may not
be selected!
Here’s an important point: in some situations where the cash
benefits of the project are close to the investment cost, the NPV could
actually be negative. Such an outcome would mean that more cash is paid
out than is paid in, and the cash flow is unfavorable as a consequence
of doing the project. In that case, the project will not be approved
even if there is not an alternative and competing project!
Obviously, to save your project and get it rolling, your job is to work
with the CFO to understand and allay the risks so that the discount
rate is more favorable.
What if the CFO comes at you with EVA instead of NPV? Now what? EVA is
“economic value added”. It also is a concept of
risk-adjusted financial measurement, but instead of looking at the cash
paid out and paid in, EVA focuses on the profits of the business,
specifically the profit after tax [PAT]. The idea is this: if your
project is going to tie up $100,000, then that $100,000 is not
available to invest and earn elsewhere. The CFO could take the $100,000
and fund another project or buy a bond or something if the $100,000 did
not go into your project. Therefore your project should earn more in
profit than the $100,000 would earn elsewhere. The “elsewhere
earnings” are an opportunity “cost”, though such
costs do not show up on the P&L of the business. If your project
cannot earn profits in excess of the opportunity cost, then don’t
do the project and invest the $100,000 in a more profitable venture.
The difference in the two earning possibilities is the EVA.
Where does the risk come in? Well, the two earning possibilities have
to be evaluated in the same time frame else they might have different
risks. Thus, earnings are discounted so that their present value is
obtained. Again, you have an opportunity to influence the risks. After
all, you will not get to do your project if the EVA is less than zero!
Which is the more favorable evaluation, given a risk discount factor,
EVA or NPV? Actually neither. They are both exactly the same under the
following conditions: when accounting profits [after tax] that show up
on the P&L are recalculated to find “cash” profits, and
these cash profits are discounted by the same factor as the cash flow,
the resulting NPV of the cash profits will exactly equal the EVA. Cash
profits defined as described are often referred to as the “net
cash flow”, NCF.
What are “accounting profits” and how are they different
from cash profits? One recalls the ditty: “Cash is a fact but
profits are an opinion” reflecting the fact that profits are a
combination of cash earnings and earnings generated by the favorable
tax savings of depreciation and other non-cash entries on the P&L.
What entries can be put on the P&L that are not cash is in the
“opinion” of the accountants, though compliance to the
Generally Accepted Accounting Practices [GAAP] is required.
Depreciation is not cash because it is just an accounting adjustment of
earnings for cash paid earlier for capital purchases.
Is there a limit to the discount factor that makes sense for these risk
adjustments, whether EVA or NPV? Actually, yes, that limit is called
the IRR. IRR is “internal rate of return”. It is the
maximum discount rate that can be applied and have the NPV or EVA be
positive. Precisely, the IRR is the discount rate that exactly makes
the NPV or EVA equal $0.
So, to sum it all up: the alphabet soup of the CFO is all about risk
management. Although the Controller runs the numbers and sets the
discount rate, in point of fact most of the data in the calculations
comes from the project management team. The project manager has an
opportunity to influence these analyses and make their project a go!
John Goodpasture, PMP is a program manager with
broad practical experience in executive management, project management,
system engineering, and operations analysis. As founder and chief
consultant at Square Peg Consulting, he specializes in customized
application and delivery of project management techniques, business
process analysis, and education of project practitioners. John can be
reached by email at john.g@sqpegconsulting.com, www.sqpegconsulting.com
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